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… a good example. With Hello Kitty, Sanrio, a Tokyo-based merchandising outfit, merely cut to the chase.

Ikuko shimizu biography of mahatma

Ikuko shimizu biography of mahatma

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Kitty started out as an image on a vinyl coin purse, and only later was given a character context within which she could act out stories.

The coin purse went on sale November 1, 1974. In the back-story that was later created for her, that date was designated Kitty's birthday.

If that makes her older today than any cat who ever lived, we won't be the ones to say so, because a polite person doesn't mention a lady's age.

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Sanrio registered Hello Kitty as a trademark in 1976, then started using her to sell more products, just as it had previously done with other simply-drawn animal characters that had been designed for widespread appeal, and would continue to do with newer images in that mold.

Others among Sanrio's many merchandisable properties include Little Twin Stars, My Melody and Tuxedo Sam (no relation). In addition, it licenses such things as the Peanuts